Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. This approach allows businesses to drive targeted traffic to their websites by bidding on keywords relevant to their products or services. 

How PPC Works:

1. Keyword Selection: Advertisers choose keywords that potential customers might use when searching for their offerings.

2. Ad Creation: Compelling ads are crafted to attract clicks from users searching for those keywords.

3. Bidding: Advertisers bid on the selected keywords, determining how much they’re willing to pay per click.

4. Ad Placement: When a user searches for a keyword, the search engine displays ads based on the bid amount and ad relevance.

5. Payment: The advertiser pays the bid amount each time a user clicks on their ad.

Benefits of PPC:

Immediate Results: PPC campaigns can generate traffic as soon as they are launched.

Targeted Advertising: Advertisers can target specific demographics, locations, and devices.

Measurable ROI: PPC provides clear metrics, allowing businesses to assess the effectiveness of their campaigns.

Popular PPC Platforms:

Google Ads: The largest PPC platform, allowing advertisers to display ads on Google’s search engine and its advertising network.

Bing Ads: Microsoft’s PPC platform, offering advertising opportunities on Bing and Yahoo search results.

Facebook Ads: Allows advertisers to target users based on detailed demographic and behavioral data.
Implementing a well-structured PPC campaign can drive targeted traffic to your website, leading to increased conversions and business growth.